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What’s New In Notion? 8 Features Online Businesses Should Know About In 2024

November 21, 20246 min read

If you're running an online business providing services to clients, chances are Notion is already a big part of your workflow—or it’s on your radar. And if it isn’t, now is the perfect time to hop on board! Last month, Notion dropped some game-changing features designed to supercharge your business.

Notion has rapidly evolved from a simple note-taking app to a comprehensive workspace solution, making it a favorite among businesses looking to enhance productivity and collaboration. Whether you're a startup aiming to establish efficient workflows or an established organization looking to optimize project management, Notion's latest updates promise to deliver worthwhile improvements.

Here’s a quick look at what’s new with Notion and how these updates can benefit you:

1. Forms

A visual representation of a form creation platform aimed at streamlining business processes and improving client interactions.

Notion users who often rely on data collection can finally bid farewell to third-party apps such as Google Forms or Typeform.

Notion now enables you to build forms right within your own workspace. With this new feature, users can create customized forms that seamlessly integrate with their existing databases, making data collection more efficient and streamlined. Whether you're gathering feedback, conducting surveys, or collecting registrations, the form-building tool allows for a variety of input types, including text fields, checkboxes, and dropdown menus.

Once responses are submitted, they automatically populate your Notion database, allowing for real-time data analysis and organization. No more exporting data to another platform for processing; it all stays within Notion's ecosystem, providing a cohesive workflow.

How this helps you:

  • Collect client onboarding information in a smooth and professional manner.

  • Establish a feedback form to gather testimonials or insights after a project.

  • Develop internal forms for your team to submit ideas, request time off, or provide updates.

2. Notion Mail (Coming Soon)

An envelope with a stamp, symbolizing mail that is on its way, conveying a new mail app coming soon.

Although Notion Mail isn’t here just yet, it’s already turning heads. Notion has promised a new email app that is minimal and lightning-fast, allowing you to integrate emails into your workflows in Notion seamlessly.

Users can expect features that enable easy categorization of emails, quick access to relevant information, and the ability to link emails directly to projects or tasks within Notion.

Additionally, Notion Mail is set to support collaborative features, allowing teams to share and discuss emails in real-time within their shared workspace. This could significantly streamline workflows, making it simpler to keep everyone on the same page without switching between multiple applications.

How this helps you:

  • Manage emails without hopping between apps.

  • Use prompts to automatically organize your inbox

  • Create personalized views

3. Layouts

 Visual representation of a customizable Notion page layout, emphasizing user-friendliness.

The one-size-fits-all Notion pages can be tiring sometimes and it's great that Notion is revamping how users interact with it. With Layouts, you can now adjust the design of your pages to fit your team’s or client’s needs. This new feature allows for greater flexibility and customization, enabling users to create visually appealing and functional pages tailored to specific workflows.

Whether you’re managing a project, tracking tasks, or organizing information, the ability to choose different layouts means you can present your content in a way that makes the most sense for your users.

How this helps you:

  • Highlight key properties while keeping less relevant ones hidden, reducing visual clutter.

  • Simplified layouts save time when accessing and updating essential information.

  • Emphasize the most important information for specific contexts or audiences.

4. Automate Emails

An illustration of an automated email workflow, highlighting Notion's new feature of sending emails without manual intervention.

Notion just got smarter with automated email sending. Picture this: your database triggers an email via Gmail based on specific actions, all without leaving Notion.

You can set automations to trigger emails when information changes—like when a form is submitted, a project's status is updated, or any other critical change happens in your workflow.

How this helps you:

  • Automatically notify team members or clients via email when critical updates occur, reducing the need for manual follow-ups.

  • Automate repetitive communication tasks, allowing you to focus on higher-priority work.

  • Easily scale your operations without worrying about communication bottlenecks as your team or project portfolio grows.

  • Keep clients updated automatically on project milestones or requests.

5. Automation & Formulas

A graphic showcasing automation and formulas, emphasizing Notion's improved formulas feature.

Button and database automations now support formulas too, allowing actions to be triggered based on custom conditions.

With these updates, businesses can expect improved accuracy in their data handling and decision-making, as automations that rely on real-time data and custom formulas can adapt to changing conditions and requirements.

How this helps you:

  • Dynamically calculate due dates

  • Use data from related database items as part of your automations

  • Dynamically name database items created through automation

6. Marketplace

Notion's new marketplace boasts new features which includes a native payment system for buyers and sellers.

Notion’s new Marketplace is a goldmine for pre-made templates and workspaces. With features like native payments, analytics, and a review system, you can easily showcase your work to millions of users.

As more creators join the platform, the variety of resources available is expected to grow, continuously enhancing the functionality of Notion.

How this helps you:

  • Sell your own expertly-designed workspaces tailored for other Notion users and receive payments natively.

  • Save time by purchasing templates for CRM, client onboarding, or project management.

  • Find inspiration for your next big Notion workspace build.

7. Custom Emojis

Graphic highlighting Notion's new feature of being able to create custom emojis designed for enhancing user engagement inside workspaces.

Now you can create your own emojis to use across Notion. Small tweak, big impact!

With this new feature, you can personalize your workspace like never before. Imagine using custom emojis to categorize your tasks, highlight important notes, or simply add a touch of fun to your pages. You can easily upload images or create simple designs that resonate with you and your team.

How this helps you:

  • Brand your workspaces with unique emojis that align with your visual identity.

  • Make team collaboration more engaging and fun with personalized reactions.

  • Add a playful but professional touch to client-facing dashboards.

8. Personalized URLs

A graphic depicting Notion's new feature to personalize URLs.

You can now customize URLs for your public-facing pages, making them look polished and on-brand.  This new feature allows you to create memorable and easy-to-share links that resonate with your audience. By tailoring the URLs to reflect your brand identity, you not only improve the user experience but also enhance your website's SEO potential.

With this feature, you also gain the flexibility to update or redirect URLs as needed, ensuring that your links remain relevant and effective over time. Whether you're a small business owner, a content creator, or part of a larger organization, taking advantage of customized URLs can significantly elevate your online presence and drive better results. Whether you're promoting a new product, sharing a blog post, or directing traffic to a landing page, having a clean and concise URL can significantly increase click-through rates.

How this helps you:

  • Share professional-looking project proposals or client dashboards without clunky links.

  • Make your Notion-powered website or portfolio feel more official.

  • Simplify access to forms, guides, or shared workspaces for clients and collaborators.

These updates aren’t just “nice-to-haves”; they’re tools designed to make your workflows smoother and more impactful.

If you’re looking to explore how these features can transform your business, let’s chat here.

Notion updates 2024New Notion featuresNotion forms featureNotion email automationPersonalized Notion URLsNotion marketplace templates
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Taina Pereenniemi

Taina Pereenniemi is the Founder & CEO of a Top-Rated Notion Consulting Agency. She and her team of certified consultants help businesses organize their team, work and information in one place on Notion, so that they can scale without feeling overwhelmed. Book a free discovery call here: notion.tainapereenniemi.com.

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